The pharmacist Sector is “a large industrial sector, powerful booster of the economy and source of qualified employment”, according to Farmaindustria. It brings together some 40,000 workers, produces about 15,000 M € per year, and is the main driver of industrial R & D in Spain (1,085 € M in 2016).
Empathy, agility and reliability describe our relationship with companies in the sector, which demand the need to offer segmented consumption experiences: elderly people, children, disabled people, etc. That’s why in each project we consider the ergonomics of the packaging, the opening system, the format, the supports and the presentation.
